Are you thinking about starting a blog, or taking your existing blog to its next level of growth?听
Your head is in the right place.听
In this day and age, consumers want to learn by reading content rather than traditional ads. In fact, businesses with blogs yield an average of 67% more leads monthly than those that don鈥檛 blog. And get this: 77% of internet users (meaning, everybody) regularly read blogs to get information.听
Tl;dr, it鈥檚 in your best interest to have a blog.听
And while your blog content is always going to be fresh and updated, you need a memorable logo design that remains consistent throughout all your branded material.听
A unique and striking logo will help your blog be a success, uniting your online presence into one branded look.听
We鈥檝e compiled beautiful blog logo examples for your inspiration, ranging across all types of industries. Take a look at the different blog logos to see what fonts, colors, and symbols speak to readers the most. And once you鈥檙e ready, you can try out our logo maker to design your blog logo in minutes!
Every business needs a logo, but each industry has its own design best practices.听
Here are some of the most popular types of blogs by industry and the logos that fit each one best:
Whether you鈥檙e sharing tried-and-tested recipes for the ultimate gluten-free chocolate souffle or tips for healthy eating, the logo you design for your food blog needs to capture the essence of your brand.听
As you consider the different elements that go into designing a logo (icon, color, typography, etc), think about the overall message you鈥檙e trying to send, the audience you want to reach, and your brand mission and values.听
If you have a vegan blog, you might want a more earthy color palette and maybe an icon of herbs or vegetables. But if you specialize in hot sauce recipes, then you鈥檇 go with bold, spicy colors such as red and orange and an icon of a pepper.听
So let鈥檚 start taste-testing some of the most appetizing food blog logos in the industry starting with Kitchn.听
Kitchn鈥檚 mission is to help make their readers鈥� lives happier and healthier at home through their kitchen. They helped convey their brand mission by using shapes.听 In logo design, different shapes can help forge an emotional and psychological connection between a brand and consumers. The Kitchn purposefully used a circular logo paired with yellow to express a sense of unity, friendliness, and liveliness.听
Our Best Bites uses the power of a strong icon to perfectly capture their blog鈥檚 vibe. I love that their icon is a fork and heart shaped orange (and a small bite mark detail too!). Our Best Bites鈥� icon is unique, fun, and most importantly, totally on brand.听
Picky Palate decided to go bold with a standout serif font with decorative spirals and a small heart shape dotting the 鈥榠鈥� in 鈥楶icky.鈥� As for an icon, the Picky Palate chose a set of utensils neatly tied together with a red string. From the typography, color palette, and icon, Picky Palate鈥檚 logo couldn鈥檛 be sweeter!
Recipe Girl鈥檚 logo consists of a cartoon version of the blogger herself happily holding a bowl and a whisk. A mascot logo is a great way to set yourself apart because it helps give your business a personality and humanizes your brand.
Now let鈥檚 talk about typography for a minute. Oftentimes, using multiple fonts can be visually appealing and help to differentiate the design鈥擱ecipe Girl logo being a case in point. Generally, fonts pair well together when there鈥檚 a significant contrast between the 2, which is why the Recipe Girl logo font works so well.
A personal blog is a place the author wants to share their knowledge, thoughts, ideas, and personal life experiences with an audience. No matter if you鈥檙e a mommy blogger like Dooce or an entrepreneur sharing advice to others like My Wife Quit Her Job,听 a personal blog needs a strong personal logo.听听
As you think about creating your logo, you鈥檒l want to find a design that reflects the essence of who you are as a blogger, the overall message you鈥檙e trying to send, the audience you want to reach, and your mission and values.听
Heather Armstrong鈥檚 mommy blog, Dooce, was so popular because it was a space for readers to turn to for relatable content they couldn鈥檛 find anywhere else. The logotype is simple, with black lowercase letters spelling out the blog name 鈥楧ooce.鈥� But what makes it unique is the letters unevenly stacked vertically.听 The letters are also of varying sizes, which draws the eye in to take extra notice of the logo.
Dad or Alive is a blog confessing the truths of being a stay-at-home dad. And in typical dad style, the logo is heartfelt, warm, and authentic. The logotype looks like it was hand-drawn and colored in with a pencil, kind of like a doodle on a kid鈥檚 homework. The Dad or Alive blog logo gets an A+ in personal logo design.
Speaking of typography, using a script font is another great way to connect with your readers on a personal level. Script often resembles handwritten letters, so it can appear playful, friendly, and whimsical. Just take a look at Selective Potential鈥檚 logo to see what I mean.听
Finally, a simple shape or icon can 鈥渋nterrupt鈥� your logo design in a way that draws your audience鈥檚 attention to a particular facet of your logo. My Wife Quit Her Job, a blog geared towards teaching people how to successfully create their own online store, does just that with the word 鈥楺uit鈥� – using the frame to represent a calendar and entice people to make the leap and become their own boss.听
When it comes to fashion and beauty blog logos, it鈥檚 what鈥檚 on the outside that counts! That鈥檚 why it鈥檚 important to take some time in picking the right font that fits your fashion blog’s 蝉迟测濒别.听
Fashion and beauty blog logos usually tend to stick to logotypes (just the text) as opposed to a logomark (an icon). Fonts vary from handwritten, which gives off a more personalized feel, to minimalistic wordmarks that are also a popular logo trend.听
The Cut, for example, has a sleek font that鈥檚 on point for them. You鈥檒l often see serif fonts like this one used in fashion-related logos, in that they call back a traditional, classy feel. Notice that their font literally 鈥榗uts鈥� at the edges of the letters, and it鈥檚 the perfect choice for a brand committed to sparking provocative conversations.
Song of Style takes their font in a different direction, with modern stencil lettering that is simple and clean. The only 鈥渇lair鈥� is a stylized 鈥榮鈥� which doubles as a musical note, instantly reminding readers of the blog name. Black, too, is a classic color for the fashion world, and in this case, it makes it easy to put the Song of Style logo on any background without making it difficult to read.听
All of this isn鈥檛 to say you can鈥檛 use an icon or play around with shapes for your fashion and beauty blog logo! If you look at The Fashion Spot logo, it looks like the blog鈥檚 initials are being put in the spotlight over a black backdrop – perfect for highlighting what the blog is about (spotlighting the biggest stories among fashion and celebrities).听
Not every fashion blog logo has to use this formula of thin black lettering, however. The Frisky takes their logo in a different direction, pairing a playful script font that boasts thick lettering with a more traditional sans-serif. Notice how they played with their logo layout to emphasize 鈥楩risky鈥�, drawing attention to the curves of the letter 鈥楩鈥� to subtly cue their readers into the fact that they鈥檙e a blog by females, for females.听
Then we have The Blonde Salad, which is an entirely different take on trying to appeal to the feminine through design. This Italian fashion and lifestyle blog is a mix of edge and pop culture, which is reflected in the glow-in-the-dark-like logo that鈥檚 reminiscent of a Hollywood billboard. The cursive lettering adds a personal touch to the logo – fitting for a blog started by a single woman (Chiara Ferragni) who remains the face and brand behind it.听
To say the tech world is booming would be an understatement, and that鈥檚 why, if you have a tech blog you need a logo that is spec-tech-ular (too much?). I feel like a broken record, but the most important thing you can do is design a tech logo that speaks directly to your audience.
Let鈥檚 look at WPBeginner鈥檚 logo first. As the largest free WordPress resource site for beginners, WPBeginner鈥檚 logo color choice was clearly well thought out. They chose orange, and from what we know about color psychology, it鈥檚 a color that can ignite motivation, uplift, and provide mental stimulation. That color choice makes sense because, let鈥檚 be honest, learning something totally new like WordPress requires a helpful motivator.听听
Next, we鈥檒l look at Stratechery, which is a blog that analyzes the strategy and business side of technology and media, and the impact of technology on society. Again, the orange logo color conveys intelligence and optimism. Moreover, the ballpoint pen icon is unique in that it鈥檚 made up of lines that look like they came from a boardroom graph.听
And if you want to add some movement to your tech blog logo, then take inspiration from Mashable鈥檚 animated logo. An animated logo adds effects and movement to the design, ranging from simple effects to a whole change in form (like Mashable).听
Finally, Cringely is a great example of how in logo design, less is often more. For a tech blog whose allure hinges on the man that started it (Robert X. Cringely at your service!), it certainly makes sense to highlight the individual – which the logo does with the letter 鈥業鈥�. And, the combination of white with a modern sans-serif font helps to paint the picture of a current, up-to-date blog that you can rely on for the latest in tech and business, no matter the subject.听
Above all else, business and finance blogs must appear credible and knowledgeable.听
You can create a professional-looking logo by incorporating geometric shapes or icons, such as The Penny Hoarder鈥檚 circular logo.听
Choose colors that match your blog鈥檚 purpose, ideally choosing colors that are associated with the business/financial world, like green, blue, purple, or black.听
Smart Passive Income uses a green logo and that鈥檚 good for 2 reasons. One, it stands out from the other monotonous colors typically used in this industry, and secondly, green symbolizes wealth, growth, and prosperity.听
Remember when I said you want your business and finance blog logo to look respectable and credible? That doesn鈥檛 mean it can鈥檛 be fun! Just take a look at Mr. Money Mustache鈥檚 logo. It鈥檚 eye-catching, unique, and on-brand, and that鈥檚 the name of the logo game.听
Everybody appreciates a good travel blog for helping to plan out their next vacation or learn how to become a digital nomad! Whichever type of travel blog you run, an icon is the most popular choice. Usually you鈥檒l see common symbols like a globe, a backpack, or hiker, but feel free to play around with your icon.听
For example, the Goats on the Road logo is literally an outline of a goat standing on a road paved through the center of the letter 鈥榦鈥�. It鈥檚 unique, quirky, and definitely memorable!听
Spotted by Locals is another good icon that is a play on the name of the blog. The 鈥榦鈥� in 鈥楽potted鈥� has been replaced with an eyeball that also looks like a pinpoint on a map symbol.听
Jones Around the World keeps with the icon-within-a-logo tradition, filling in the 鈥榦鈥� in 鈥榃orld鈥� with an entire globe. And, notice how the blog logo uses white space to create arrows within the letter 鈥楽鈥� at the end of the word 鈥楯ones鈥�? Negative space is a great way to include hidden messages in your logo that give your blog that extra unique touch!听
And let鈥檚 not forget Nomadic Matt, who puts a backpacker right in the middle of the blog name. Not only does it create the illusion of movement within the logo, but it also makes the viewer able to imagine themselves as a similar nomad – making them more likely to want to click the link to the blog and read more about how they can become one.听
Beyond being a major way to promote your business, blogs are one of the best ways for you to build trust with your audience. Your target audience is on the internet right now waiting for you to churn out content they want and need.听
Whether you鈥檙e starting a food blog or a techie blog, you鈥檒l need to have a strong, unique, and memorable logo design. I hope these examples have given you some inspiration.听
When you鈥檙e ready to design your own logo, head on over to our logo maker!听
This portion of our website is for informational or educational purposes only. 91吃瓜 is not a law firm, and the information on this website does not constitute legal advice. All statements, opinions, recommendations, and conclusions are solely the expression of the author and provided on an as-is basis. Accordingly, 91吃瓜 is not responsible for the information and/or its accuracy or completeness. It also does not indicate any affiliation between 91吃瓜 and any other brands, services or logos on this page.
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