We鈥檙e so used to seeing our favorite logos around the web that we almost never consider where they came from.
But, like all things that have been perfected with trial and error, logos too have a past.
Just like clothing and haircuts come in and out of style, some logo designs went the way of the beehive 鈥� and rightfully so.
Let鈥檚 take a look at some of the most famous brands and how their logos evolved over time.
Since its founding in 1975, the Microsoft logo has taken on several personas 鈥� most of which being text-based. Over time, the software company鈥檚 look took a turn towards the tight and edgy, until they finally opted for a logo with a splash of color and an icon representing their most famous product (Windows).
Simple = better, at least in Apple鈥檚 case. The tech conglomerate moved from an elaborate, detailed emblem to a simple, single-colored icon of an apple with a bite taken out of it. Their current logo is sleek, to the point, and easy to remember 鈥� all the things a logo should be.
From vintage and bubbly to using letters that double as numbers, Baskin-Robbins鈥� logos have always emphasized the 31 flavors they offer customers 鈥� one for every day of the month.
Their current look is modern and subtle, with a word mark logo that takes a more subtle approach to their flavor-of-the-day branding strategy 鈥� can you spot how?
Levi鈥檚 is notable for their timeless and sturdy jeans, and their logo boasts similar qualities. The most current version of their logo has lasted over 50 years, and we have the feeling it鈥檚 not changing anytime soon.
As it was originally called, 鈥淭oyoda鈥� has had three聽very different聽logos over its 84-year lifespan. The company called for a logo design competition聽just three years after its founding, leading to a red logo featuring Japanese characters that make up the word 鈥淭oyota鈥�.
In the late 鈥�80鈥檚, however, the Toyota emblem we all know and love was introduced to the public, and it has remained their trademark logo ever since.
From 1889 until 2005, AT&T鈥檚 logo underwent several big changes 鈥� mirroring the evolution of technology over the century.
In recent years, the company went through another rebranding period, adding smoother curves, brighter blues, and wider stripes to their logo 鈥� capturing the feeling of movement and growth in their new design.
Visa鈥檚 brand has always been consistent with its roots 鈥� preserving the basic color scheme and using similar-looking fonts. As the brand became more widely recognized, they were able to drop the credit card stripes from their logo and let their name stand alone in a sturdy, blue typeface.
Kodak鈥檚 original logo may be hardly recognizable, but the remaining iterations played with the brand鈥檚 red and yellow color scheme on a number of different shapes and orientations.
The hamburger franchise moved from mascot-oriented fun to an explicit image of a bun, which they鈥檝e tweaked over the years in font and color in order to give the burger logo a more 鈥済lobal鈥� feel.
The first decade of Walmart鈥檚 existence saw small changes in the brand鈥檚 logo 鈥� but not insignificant ones. In the most recent design revision, the company added their notable tagline to the logo, promoting the value they bring to their customers at first glance.
Another logo that remained relatively consistent over time, Nike鈥檚 infamous 鈥渟woosh鈥� was always here to stay. However, as the company brand grew, that symbol became so famous on its own that the sportswear company was able to drop their name from the logo entirely.
After moving away from its initial design, this brand鈥檚 logo has essentially preserved the same font, three stripes and (lack of) colors 鈥� simply changing its icon over the years. The strict black and white palette Adidas has used in every version makes for a striking and universally recognized logo design. 聽
Logos morph over time 鈥� and that鈥檚 ok. As your business grows and develops, you may need to update your brand鈥檚 visual elements, and this usually聽starts with a logo design.
This portion of our website is for informational or educational purposes only. 91吃瓜 is not a law firm, and the information on this website does not constitute legal advice. All statements, opinions, recommendations, and conclusions are solely the expression of the author and provided on an as-is basis. Accordingly, 91吃瓜 is not responsible for the information and/or its accuracy or completeness. It also does not indicate any affiliation between 91吃瓜 and any other brands, services or logos on this page.
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