We don鈥檛 have to tell you this, but starting a business is hard. And when you鈥檙e building a business from the ground up on your own, it鈥檚 even harder. This isn鈥檛 to discourage you or get you to stop what you鈥檙e doing; rather, this is just the facts of reality.听
But once you know the challenges small businesses face, you can avoid them and build a business on a stable foundation. So, if you鈥檙e looking to start a business, you鈥檝e come to the right place.听
In this post, you鈥檙e going to learn how to (actually) build a small business of your own step-by-step. Let鈥檚 get started.听
Here are the steps to follow when starting a new business:
All businesses, including yours, start from an idea. And the goal here is to take your idea and transform it into a thriving business (which will take some effort). When coming up with your idea, first and foremost, make sure it aligns with the type of business and lifestyle you want.听
For example, there鈥檚 no point starting a dog walking business if you don鈥檛 like walking or dogs (you can see how that鈥檒l be a problem). While it鈥檚 easy for money to fog your decision-making, it鈥檚 important you step back and think to yourself, 鈥渋s this a business I can see myself doing everyday?鈥� If the answer is no, then go back to the drawing board.听
Next, think about how your idea is going to come to life. Are you going to offer it as a service? Create your own product? There are tons of ways to bring your idea to life depending on the industry you鈥檙e in.
Successful business ideas are born out of necessity. These are ideas that either fulfill a need, provide a solution, or offer value.
I鈥檒l let Brian Chesky, founder of Airbnb, explain:听
Chesky鈥檚 necessity was raising $150,000. His solution was selling three air mattresses to designers for $70 a night in his living room. The rest is history.
听
But what if you鈥檙e stuck for ideas? How do you determine what type of business to start?
Reddit: Check out Reddit, look at subjects that interest you, see what hot products or services people are talking about, and identify any pain points.听
Marketplaces: Go where your buyers are, like Facebook marketplace, Amazon, or Etsy. Look at what they鈥檙e buying or what鈥檚 needed.听
Top Seller Lists: Analyze the Amazon bestseller list, see what鈥檚 trending, and see how you can improve it.听
Google Trends: Google offers a sneak peek into the level of interest in different topics over time. You can see if the level of interest rises or falls over time, to try and find products that are on the rise.
Get Inspired by Others: Inspired by a successful business model? Identify what you like and then determine how you can do it better.
Solve a Problem: What irks you or your friend probably does to most other people, too. Providing a solution to a common problem is the start to creating a great business idea.听
Once you鈥檝e found an idea, you need to confirm whether your business will be profitable.
Read more about finding great business ideas here.
Market validation will determine if there is a real need for your product in your target market. Meaning, you鈥檝e found something that consumers want and can sell at a profit. And that鈥檚 what makes a successful business.
Here are some of the questions that can help you validate your idea:
1. Is there a need? Sounds obvious, but statistics show that .听
2. Which direction is the market trending? Is the market growing, declining, or stagnant?
3. Who are your competitors? Is there room for another player?听
4. Can you afford the initial investment fees? Drafting a business plan is the best way to estimate the cost of starting a business. The is also very helpful. Some business ideas require little to no initial investment, so, depending on your goals, you may opt to start from a low investment business idea, first.
5. What are the regulations for new businesses? For example, the contains business regulation information, such as tax matters.
After you鈥檝e chosen the type of business you want, it鈥檚 time to do some research. Now, it鈥檚 important we warn you: you鈥檒l probably want to skip this step, but don鈥檛. This is one of the most crucial steps for building a stable business.听
Before you start building your business, you need to heavily research the industry and product/services you鈥檇 like to sell. You鈥檒l need to look at the following:
Let鈥檚 focus on #1: Your audience. Doing audience research refers to researching a group of potential customers. By understanding the needs of your audience, you鈥檒l be able to not only fulfill them, but make better decisions for your business.听
To get started with audience research, you鈥檒l want to create a buyer鈥檚 persona. What鈥檚 this? Well, think of it like creating a character of your ideal customer. You鈥檒l want to ask questions like:
With this information, you鈥檒l get an idea of how you鈥檒l connect with your customers.听
Read this post to learn more about how to conduct audience research.
To get more information about your potential customers, analyze your competitors.听
Competitor research will help you gain information about your customers as it鈥檒l show you what they sell, who they sell to, and where you, as a business, can stand out.听
Select 5-10 competitors and research their websites and social media profiles to collect as much information as possible on their products/services, and audience demographics.听
With all this information, you can create a more accurate buyer鈥檚 persona and learn how to position your business to get the attention it needs. After this, you can start to create your business plan.
Before you can get to the fun part of building a business, you need to build the foundation (which usually means a lot of paperwork) #sorrynotsorry.听
Having a business plan offers multiple benefits. Firstly, it outlines how your business will run, which will give you more clarity as a business owner. Secondly, it鈥檒l help secure funding from a bank or other lender.听 Don鈥檛 know how to fund your small business? Read this article to learn more about ways to fund your small business.
Your business plan should include the following:听
You can start by answering some questions:
Once you have all the information completed, you鈥檒l be ready to start building your business.
For more details, read this post about creating a business plan.
Finding the right type of business structure is an exciting time – your idea is now becoming a legal reality. Choosing the right structure can help pave the way for the success of your business later on.
Each business entity has its own legal requirements that directly influence your business. It will affect your setup costs, how you鈥檒l run your business, which state laws apply, how you鈥檒l file your taxes, and your level of legal liability.听听
Small businesses generally use one of the following four business structures:听
Sole proprietorship is the default to starting a business. This means you are a one-woman (or man!) show. You can start immediately by using your own name and obtaining the required permits, licenses, and adequate insurance coverage.
General partnerships are similar to sole proprietorships, except it has multiple business owners. Each person actively operates in the business, as well as shares the profits and losses of the business. If you open a partnership, you would most likely need an operating agreement.听
Limited partnerships (LP) are a partnership between those running the business and a silent investor. Traditionally, silent investors have no day-to-day involvement in running the company. LPs are a good entity option for raising capital investment while retaining the simplified taxation of a general partnership.
But an LP is complicated to set up and requires state-by-state research. And any limited partners鈥� investments and shares are considered by the law as securities, subjecting them to state and federal security regulations.
NOTE: If you use one of the above structures and your business is sued, or you wind up in debt, you鈥檙e liable, and so are your personal assets.听
Limited liability company (LLC) is one of the most common business structures for small businesses. Starting an LLC can be a good choice even for a one-man-show business as it can offer benefits.听
Some of the benefits of an LLC include legal liability protection, as well as tax advantages.
It can be great if you鈥檙e trading in medium risk niches, such as construction or adventure activities, as you鈥檙e not personally liable for the business. However, the setup and running costs are a bit more expensive. You鈥檒l need an accountant to register and file on your behalf (or just automate the process with us!)
Check out this video about how to form an LLC: a step by step guide.
You鈥檙e almost there. Now, it鈥檚 time to register your business. Depending on where you do business, the rules may vary, so double check with your .听
However, if you鈥檙e US-based, then you鈥檒l need to choose your business structure. Your business can be an LLC, sole proprietorship, partnership, etc. After you鈥檝e selected your business structure, you may want to consider getting business insurance.听
Some business structures have their own tax and registration requirements.
We鈥檒l explain more in the part about taxes.
If you don鈥檛 have a business name yet, or if you鈥檙e unsure under which name to register your business, go ahead and read part #7.
Taxes are an important consideration when it comes to choosing a business entity.
Sole proprietorships are classified as a , meaning your business income is paid through your personal returns. You are also eligible for the 20% QBI (qualified income deduction).
General partnerships are treated the same as a sole proprietorship.
Limited partnerships are also pass-through entities, simplifying taxation and enabling you to claim the . However, LP tax treatment varies from state to state, so check out your state website for more information.
Limited liability company (LLC) is typically treated as a pass-through entity for federal income tax purposes. However, members can choose for the LLC to be taxed as a corporation instead of a pass-through entity. The way you file and pay income taxes depends on whether your LLC has one owner or multiple owners. You can choose to be taxed as an S-corporation, learn more here.
The next thing you need to do is apply for an Employer Identification Number (EIN). You need an EIN to hire employees, open a bank account, pay federal taxes, and apply for any necessary .
You can apply for an EIN online immediately after .听
If you鈥檙e legally required to pay state taxes, you need a state tax ID number. You can find that out by researching your state鈥檚 income tax and employment tax laws . The process of applying for a state tax ID varies from state to state. Contact your state government directly.
State and federal licenses and permits are determined by what business you鈥檙e in and your . State regulations generally cover a broader range of activities compared to federal regulations. For example, they regulate industries like construction, farming, dry cleaning, restaurants, and retail.
You only need a federal license or permit if your business activities are regulated by a federal agency. You can find out more on your state鈥檚 website and the .听
So, have you given your business name much thought yet?
What about your registration and trademark?
If not, keep reading.
Naming your business is an exciting step. A good name reflects your business identity, is memorable, and engages your target audience.听
Your business name will appear on your website, business cards, social media platforms, and more.听
Here are some tips to get started.听
You can find the right business name with a dash of creativity and a deep-dive into market research.
First, decide on which style suits your business: Branded or generic? Do you need a keyword to describe what you do, or would a generic name be more appropriate?
For example:听
If you鈥檙e selling artisan bags and hats through your eCommerce store, artisan bags and hats are relevant keywords. A generic name like 鈥榓rtisan bag and hat boutique鈥� would work well. However, if you plan on extending your range to include clothing and accessories, your name would no longer be applicable. Now a branded name like 鈥楪uanabana Handmade鈥� would suit your future vision.听
Whichever you choose, keep it short and catchy, so it鈥檚 memorable and easy to spell. If you鈥檙e trading globally, ensure it鈥檚 available as a TLD (.com) domain or state if you鈥檙e local. If you plan to trade in a specific foreign market, It鈥檚 also important to make sure your business name does not mean something negative in that language.
You can use brand name generators that take your ideas and provide catchy, creative, and industry-relevant business name ideas.
Check that your chosen name is legally available to be sure you can use it.
Always run a trademark check to ensure your chosen name isn鈥檛 legally registered. If you鈥檙e in the US, research your name鈥檚 availability on the .听
Ensure it’s unique. Just because your business name isn鈥檛 trademarked doesn鈥檛 mean other businesses aren鈥檛 using it. This isn鈥檛 too big a problem unless they own the domain or are in close vicinity. Check your Secretary of State entity filings and DBA (doing business as) for other companies operating under the same name. Learn more on how to register your business name .
You can start with a general internet search for similarly named businesses. Google will display any businesses online using the same or similar name. If your chosen name is overly popular, you need to go back to the drawing board.
Check your domain鈥檚 availability. A name鈥檚 not much use nowadays if you don鈥檛 own the domain. Check registrars like or Namecheap to confirm availability.
Once your business name is in the bag, it is time to protect it by registering it.听
Congratulations! You鈥檝e found the perfect name for your business. One that reflects your brand, your product, and your mission. Now, how will you make sure that your business name is protected?听
There are a few different ways to , each will offer you slightly different protections.
In short, an entity may give you partial name protection on the state level, a DBA won鈥檛 give you any name protection, and a trademark is the best way to protect your name on the state and federal level.
While not offering any official legal protections, a domain name for your business website鈥檚 URL, as well as social media handles, (assuming they are available) will be unique to you once you鈥檝e registered them.
Here is a breakdown of the main ways you can register your business name:
While registering your business entity will give you some protection in the state you register it, it is not foolproof. For example, if you register an LLC in your state under the name 鈥楬appy Foods LLC鈥�, no one else will be able to register the same name in the same state. However, they will be able to register this name in a different state. In addition, they will be able to register a very similar name, e.g. 鈥楳y Happy Foods LLC鈥�, or 鈥楬appy Fooding LLC鈥�.
A DBA, also known as 鈥榝ictitious name鈥�, 鈥榯rade name鈥�, 鈥榓ssumed name鈥�, allows you to conduct businesses officially with a trade name different from your legal name. A DBA is required in some cases, and may offer benefits such as the ability to open a business bank account. A DBA won鈥檛 give you any name protection, as many businesses can go by the same DBA in the same state.
A trademark is the best way to protect your business name. You can trademark your name, close variations to it, visual assets such as your logo, and more. Learn more about trademarking here.
A domain name is like your personal address on the internet. Your domain will be shown in your website鈥檚 URL, if you opt to open a business website. In today鈥檚 digital first world, a website is usually a must. While a domain name on its own does not offer any legal name protection, once you鈥檝e registered your domain name, no one else will be able to use it.听
A website gives you complete control over your online presence, and allows you to showcase your products or services and connect with potential clients.
A domain name does not have to be identical to your entity name. For example, if your business name is 鈥楬appy Dog Hair Salon鈥�, you can register a close domain name such as www.happydogsalon.com or www.happydog.com.
To ensure your social media presence, registering your desired social media handles early on will be a good idea, (even if you are not yet active on all social media channels). Similarly to a domain name, once you鈥檝e registered them, no one else will be able to use them but you. So what are you waiting for? 馃檪听
Okay, now it鈥檚 time to set up your business鈥攖his is when it starts getting fun.听
First thing, what are you selling? A product or service? Or maybe both?
Once you have that decided, you can do one of the following things:
#1 Create your own product听or find a supplier and resell existing products in tandem with your services.听
If you鈥檙e creating your own product or service, make sure you adhere to the legal requirements your product may have to follow.听
If you鈥檙e selling an existing product, decide which business model is best for you – do you want to do dropshipping, print on demand, or wholesale?
Once you have that figured out, it鈥檚 time to deal with shipping. Research various shipping services and see what鈥檚 the best option for you.听
Then, there鈥檚 option #2: provide your own service.
Whether you鈥檙e interested in opening a dog walking business or nail salon, you鈥檙e providing a service. If you鈥檙e choosing to become a service provider, then you鈥檒l need to decide on your business model – will it be an online service or in-person service?听
Depending on your business model, you鈥檒l have to adhere to varying legal requirements (for example, if you have a nail salon, you鈥檒l need to get a business license for your salon, etc.).
Now it鈥檚 time to set things up. What does this mean? You need to set how customers are going to receive their product or service. Let鈥檚 break this down into 2 categories: selling a product vs selling a service.
If you鈥檙e selling a product, then you鈥檙e going to need to set up shipping and a payment system. Thankfully, there are tons of shipping companies and apps that can help streamline the process.听
Don鈥檛 forget to factor in shipping costs. You can either offer free shipping and include the cost in the retail price or have customers pay for shipping separately. Choose whichever you think is best for your business.听
If you鈥檙e offering a service or selling a digital product, you don鈥檛 need to worry about shipping. But, setting up a website with a payment system is crucial regardless of your business model.
For payment systems, most website builders have a payment system built in, and WordPress also has plugins like woocommerce that will connect your website to a payment gateway (don鈥檛 worry, we have a blog on this in right here).
For more information, check out this blog post about getting paid online.
As a service provider, you can start with a pen and paper to schedule appointments. As your business grows, your business, customers, (and sanity!) would benefit greatly from a booking system. So consider setting up a booking system鈥攜ou can do this on your social media profiles as well as your website. That way, people can easily reach out to you and book an appointment. Read this post to learn more about how to use social media to gain bookings.
You have your foundation, you鈥檝e figured out your business model, how customers will receive their products or services, and how you鈥檒l get paid. Now what?听
Your brand is the reason why someone buys from you. It鈥檚 the emotional element of your business that encourages people to react emotionally. To build a brand that connects with customers, you鈥檒l need to:
Read these posts to learn how to create your own UVP, create your brand story, and learn more about what is branding.
By completing these points, you鈥檒l have a well-rounded understanding of your brand strategy. From there, you can continue onto step #8, launching your business.
You have everything you need to bring your business to life. Now you鈥檙e at the final stage where you know what you want to sell, why you want to sell, and how you鈥檙e going to sell.
Your business may be physical or online, but either way, you鈥檙e going to use your brand strategy to help craft the perfect space for your business. Oh, and don鈥檛 forget, just because you have a physical business doesn鈥檛 mean you can skip out on having an online presence.听
Now, you don鈥檛 necessarily need a website, although you should, but your business should have a Google business profile so you appear in Google鈥檚 search results.听
If you鈥檙e launching a website, there are tons of eCommerce website builders, including Tailor Brand鈥檚 website builder, that will showcase your products and services.听
Once you have everything up and running, you will start the exciting journey of managing and growing your business day by day.
After you follow these steps (and we hope you do follow them!), you鈥檒l have a legit business on its feet. Now, all you need to do is run it (easier said than done, but you can do it!).
For more support, check out this video here on how to set realistic business goals.听
For all related blog articles to help you start your business, check out our business hub.听
This portion of our website is for informational purposes only. 91吃瓜 is not a law firm, and none of the information on this website constitutes or is intended to convey legal advice. All statements, opinions, recommendations, and conclusions are solely the expression of the author and provided on an as-is basis. Accordingly, 91吃瓜 is not responsible for the information and/or its accuracy or completeness.
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